Natural?

Okay, around the table a few days ago, we mentioned the jellies that were put out for the kids (and what little the adults left for the kids). They were from the Natural Confectionery Company, which I realized is quite interesting. Why, in our little circle of school and other friends, do we all serve up these jellies to our kids, compared to, say, the Haribo line? Cause they're *natural*? It's still freaking sugar and glucose syrup and flavoring. It's still crap! But in our little world, the natural part is the one we cling to, maybe to make ourselves feel better about buying candy for the kids?

There's just something funny about it, to me. We're the generation that is supposed to save the world. Are we starting with jellies and bring-your-own-bag shopping?