If you haven't been watching sweetie Hugh Fearnley Whittingstall's show last night and tonight, for pity's sake watch it tomorrow.
If you do, and it doesn't convince you to switch to free range meat, then at least you'll educate yourself a little, and get some quality entertainment too - I find it utterly compelling. And fun. And heartwarming - the people he's involved, not just the chickens.
Sign up to his campaign if you give a crap about our stewardship of the world at all.