Thursday, July 05, 2007

"At the end of the day, it's the biggest cliché..."

The other evening I noticed something strange. TV is used to giving us its fair share of cliché, usually in output. But watching the RTE coverage of the drugs haul one key cliché was repeated over and over again. Then I checked on the web and there it was again:

What's our national obsession with it? You've heard it a million times, "The most comprehensive revision of the statute book ever undertaken...", "The most controversial political career...", "More dramatic implications than any other single industrial development...", "The most dramatic modernisation and simplification of company law...", "The most significant Irish clergyman..."

What's the nature of our addiction to those 6 little words?


  1. Probably because it hasn't been that the history of the state actually isn't that long!

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  3. On another media related thing...the word weatherwise. Who uses it apart from radio presenters?

    It's like the "yes indeed" of sports broadcasting?

  4. It comes from Frank Sinatra singing Come Fly With Me ("weatherwise, it's such a lovely day") as far as I can tell and is a lazy habit handed down over generations.